Value Of Childrens Teeth Hit By The Recession

Thu, 04 Jun 2009

Children in the UK are receiving less money for their teeth, with the average tooth fairy payout down by 6 per cent, according to new research.

A survey carried out by savings specialist The Children's Mutual revealed that around £22.1 million will be left under children's pillows this year, £1.3 million less than in 2008.

Parents were found to be the most generous in Northern Ireland, with children in the country receiving an average of £1.44 per lost tooth, compared to £1.36 in London, and £1.01 in the Midlands.

A quarter of respondents said they were happy to give their children less cash for their teeth as it helps them to learn about money, while 12 per cent admitted to giving their kids nothing at all.

David White, chief executive of The Children's Mutual, said: "The fall in the value of teeth provides the perfect opportunity for parents to talk to their child about the value of money and the impact of the credit crunch."

"Talking about the value of money in terms children can easily understand can help them appreciate the importance of saving ."
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